What to Wear for Company Headshots

Preparing for company headshots can feel like a big task, but don't worry: we've got you covered! Whether you're part of a big law firm or a small tech startup, your headshots should reflect your company's personality, and choosing the right wardrobe makes a real difference in how your team comes across. Here's how to make headshot day go smoothly.

Consistency is key for team headshots

When it comes to company headshots, consistency in style, color, and formality is super important. When everyone dresses in a similar way, it reinforces your brand message and creates a professional introduction to your team. Before the big day, chat with your team about the dress code: jackets and ties, or more of a polo-shirt team? It's less about what you wear and more about everyone being on the same page.

Reflect your company's culture

Your wardrobe should match your company's vibe. How you dress shows the world what your company is about. Legal professionals might lean toward formal, conservative clothing; a tech startup might prefer a relaxed, youthful look; creative industries like design or marketing often embrace vibrant colors and trendy outfits that let team members show personal style.

Align with your brand

Wardrobe can also reinforce your company's brand directly. Fun and energetic? Bright colors, interesting patterns, casual styles. Traditional? Formal attire (dark suits, minimal accessories) works best. And if your company has branded gear, that's a great option too.

Practical tips for company headshots

1. Clean and pressed clothing: wrinkle-free clothes keep everyone looking sharp.
2. Up-to-date logos and colors: wearing branded gear? Double-check that logos and colors are current.
3. Avoid distracting patterns: solid colors are always safe; keep any patterns subtle.
4. Simple accessories: keep them minimal so the focus stays on faces.
5. Comfort is key: comfortable people give natural expressions and better poses.
6. Professional hair and makeup: consider a professional touch-up for the best results.
7. Communicate expectations: share the dress code ahead of time. A visual guide like a Pinterest board keeps everyone on track.

Make the first impression count

With a little planning and everyone on the same page, you'll end up with professional, cohesive photos that genuinely reflect your company's brand and values. These photos are often the first impression potential clients have of your team, so make them count.

Planning a photo day? See how on-site headshot stations work, or check team headshot pricing.

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